The world is waking up to data. It is recognizing that data is an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies, ways to lower costs, improve customer service and define new products. There is sizable excitement around data, especially as new sources of data are being tapped every day. Conventional enterprise data sources (SCM, CRM, HCM and so on) are now being supplemented by machine data. Everything it seems is producing ferocious volumes of alerts, signals, behavior characteristics, records and numbers.