Location Based Advertising: Android Advertising Application

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Provided by: Auricle Technologies
Format: PDF
Advertising is a form of marketing through which various companies communicate with their customers. Earlier forms of mobile advertising were through SMS or MMS but today it is possible through e-mail, android application & many different ways. This paper conveys the authors' proposed advertising application based on location based services. This paper mainly focuses on detecting the user's location through GPS (Global Positioning System) or network provider and sending the position-aware advertisements as notifications on their android devices.
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