Location-Based Services: An Important Building Block to Enhance the Customer Experience

While the explosion in mobile device usage has led to an array of well-publicized IT challenges, it has nonetheless created tremendous business opportunities. Mobility is everywhere; it is in healthcare sites in which mission-critical tablets access medical records to large public venues in which sports fans share game photos over social media. As an omnipresent market force, mobility is driving enterprises to provide the appropriate infrastructure support to ensure that they can enjoy both the realized opportunities and the unrealized opportunities that mobility creates.

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