Low-Carbs: Are Brands Losing It?

The latest fad to have hit the food and beverage domain is people's obsession with low carbohydrate, high protein diets. The low-carb diet, as it is popularly known, is slowly but steadily picking up among the consumers. This has prompted several consumer food companies to come out with low-carb intensive brands. The paper elucidates this issue and examines the pros and cons of the aforesaid trend.

Provided by: Interbrand Topic: Software Date Added: Nov 2003 Format: HTML

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