Provided by: IBM
Date Added: Oct 2017
As marketing’s role expands, particularly in the delivery of data-driven, customer-centric initiatives that enhance customer experience and drive revenue, so do the demands marketers place on their agency partners. According to Gartner, marketing leaders invest 22% of their marketing budgets on outsourced services. Selecting the right global marketing agency for your organization has never been more important. This report is go-to source for selecting the right agency for organizations evaluating agencies on ability to execute and completeness of vision. Hyperlinks take you to detailed summaries of each vendor, including client feedback. As well, the report features "Agencies to Watch".