Management Report for Marketing in Higher Education Based On Data Warehouse and Data Mining

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Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: Big Data
Format: PDF
Elements of globalization in the world of education has expanded and developed, and made an Higher Education institutions market has been developed as a global phenomenon, so that Higher Education institutions aware to show their existence in global and high competition. This paper was to apply data warehouse and data mining techniques that can be used by universities to obtain relevant information about their current condition, and to track the institution's development, which is required by the management to monitor organization performance in marketing area, and to support information in decision making process.
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