The Lukaszewski Group
Behavior is always the credibility test for communication on issues and questions that matter, i.e., about victims or career-defining moments. Affirmative action assures completion of the communications connection where reputation is threatened or adversely affected. Failure to include credible action steps, which brings key players together in a communication strategy, triggers - with virtual certainty - the prediction of, if not real trouble in, a variety of important scenarios. This article discusses various strategies which can be utilised in this respect. In a communications context, empathy, which is a crucial success ingredient, is the process of constructively projecting useful emotions into a situation.