Managers' Perception of Environmental Sustainability in Small and Medium Scale Enterprises (SMEs): Implication for Competitive Marketing Advantages for Sachet Water Manufacturers in Anambra State, Nigeria
This paper examines managers' perception of environmental sustainability practices among Nigeria's SMEs with a case of the sachet water manufacturers in Anambra State. Nigeria. The study adopted survey design and used primary data. The population for the study is all the 321 sachet water firms registered with NAFDAC in Anambra State, Nigeria. The 321 managers of the sachet water firms formed the sample. The instrument for data collection is Likert-type questionnaire, tested for Cronbach Alpha reliability at 0.87. Descriptive statistics such as frequencies, and percentages were used in answering the research questions while the Z-test was used to analyze the hypotheses.