Market Basket Analysis in Insurance Industry

With the advent of new technology and competition facilities, the market environment of the insurance industry has become highly competitive. Insurance industry and the entry of private insurance have led to intense competition among new firms and older firms pay more attention to ways of analyzing customer data. Now-a-days, many organizations focus on discovering their customers' hidden patterns to maintain their competitive position through customer analysis. In fact, more and more organizations are realizing that customers are their most valuable resources.