Market Focus Report - The Value of Mobile and Social for CRM
Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organizations should consider mobile and social CRM adoption.
Provided by: Salesforce.com Topic: Social Enterprise Date Added: Jan 2013 Format: PDF