Where is the hotbed of business innovation in user's organization? Is it in the creativity of user's people, their knowledge and experience? Is it in user's technology? How about user's suppliers, customers, and competitors? These are the traditional sources of innovation, but they don't have to be the only ones. In fact, some of the best sources of incremental and disruptive innovation can come from outside a company's sphere of contacts and even outside its industry. This is true not only for the company as a whole, but specifically for its supply chain - especially as supply chains become more complex and critical to the bottom line.