Modern marketers need a new way to connect closer with consumers by establishing the trust and understanding necessary to reach them with the right messages on the right channels at the right times - right away. This guide outlines three ways that permission-based marketing is overtaking traditional third-party cookies and re-targeting, and what you can do to start updating the way you collect and leverage consumer data.
In this guide you will learn how to:
- Increase consumer trust and transparency
- Reach consumers with relevant, real-time information
- Understand and engage customers across channels