Marketing Personalization: Let the data do the work
By blending customer-provided data and behavioral
data, you can deploy eective email campaigns that far
surpass the batch-and-blast approach. Welcome series,
birthday promotions and abandoned cart messages are
all highly eective ways to generate revenue. They are
also simple to execute. And automating those campaigns
can boost return on investment by reducing sta
involvement.
Whether you’re just building an initial email list or are an
established ecommerce retailer with a large number of
subscribers, customer data needs to be at the center
of your marketing eorts. Data-driven personalization is
something you need to be doing now.
