By blending customer-provided data and behavioral
data, you can deploy eective email campaigns that far
surpass the batch-and-blast approach. Welcome series,
birthday promotions and abandoned cart messages are
all highly eective ways to generate revenue. They are
also simple to execute. And automating those campaigns
can boost return on investment by reducing sta
involvement.

Whether you’re just building an initial email list or are an
established ecommerce retailer with a large number of
subscribers, customer data needs to be at the center
of your marketing eorts. Data-driven personalization is
something you need to be doing now.