Scientific Online Publishing (SOP)
In this paper, the authors devoted to the exchange relations in virtual space. Regularities of formation of various zones in this space are described. These zones come to light in ratios among themselves from the point of view of usefulness for advance of products in virtual space. Development of Internet exchanges in a complex with their social influence and the return impact on society is considered. The ability to manage the process of building human relationships in such environments is presented. Initial representations in this sphere are based on use of the equation of psychohistory.