Provided by: Association for Computing Machinery
Date Added: Apr 2013
Over the past two decades, the web has provided dramatic improvements in the ease of sharing content. Unfortunately, the costs of distributing this content are largely incurred by web site operators; popular web sites are required to make substantial monetary investments in serving infrastructure or cloud computing resources - or must pay other organizations (e.g., content distribution networks) - to help serve content. Previous approaches to offloading some of the distribution costs onto end users have relied on client-side software or web browser plug-ins, providing poor user incentives and dramatically limiting their scope in practice.