Throughout history, shopping has involved taking a trip, planned in advance, to a favourite store for which a consumer made time. Then, the e-commerce revolution upended that predictable relationship and activity. In lieu of going to a store, people increasingly purchased goods and services online and sight unseen. Yet, it’s only recently, a decade or so since the advent of the smartphone, that a fundamental change truly occurred.

Download this white paper to learn how, with a comprehensive portfolio of retail solutions for merchandising, supply chain management, omnichannel retailing, and advanced analytics, IBM helps organizations reach their Consumers needs.