How do users improve their competitiveness in a challenging do-more-with-less economy? One answer is improving employee productivity; and one of the catalysts for improved productivity is Enterprise Mobile Applications (EMAs). That's the verdict of 85 percent of the senior leaders of 161 companies the authors recently surveyed. Some are using Collaborative EMAs from enterprise software providers to move business applications like workflow automation from the office to smart mobile devices. Still others are exploring how IT and Product Development teams can use innovation techniques to create Transformational EMAs that will reinvent critical business processes.