Meet Your Customers All Over Again

Retail behemoth is an unstoppable competitive force that dominates every market it enters. At first glance, the grocery industry seems no different. This article explores how grocery retailers caught in this shrinking middle ground can reclaim their position by taking a new, two-pronged approach to customer segmentation, applying this information to a series of growth levers and then implementing more tailored and targeted programs. The result is profitable organic growth, and it could very well mark the reemergence of these middle players.

Provided by: A.T. Kearney Topic: Software Date Added: Apr 2004 Format: PDF

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