Merchandise Display Affects Store Image

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Provided by: Hong Kong Polytechnic University
Topic: Developer
Format: PDF
As mentioned before, fashion retailers now-a-days should use every store environment factor as efficiently as possible since it is one of the most important means of providing an enjoyable shopping experience to customers and is a significant cause of strong feelings. This paper has shown that if the shoppers feel satisfied and pleasant in the store, through different merchandise display methods, their enjoyment, shopping time and intention of purchasing will be increased. Therefore, it is essential for retailers to spend time and money on a store's merchandise display in order to increase the consumers' pleasure directly and indirectly to arouse their intention to buy.
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