International Journal of Computer Applications
In frequent itemset mining each item in transaction is represented by a binary value means 1 for present and 0 for absent. But there are several other parameter are also important like quantity, price or and profit of each item. Quantity, price or and profit these parameter are important in retail markets to find high utility itemset. High utility item set are those items which have utility value larger than a user specified value of minimum utility. The basic meaning of utility is the profitability of items to the users.