International Journal of Engineering Technology, Management and Applied Sciences (IJETMAS)
In recent years, there has been tremendous advancement in the capabilities of mobile devices which in turn led increase in the development and use of mobile applications. Mobile device users are attracted towards feature-rich applications. The app developers are encouraged to develop applications to meet users need. The app developers can distribute and sell their applications in mobile application market. The rise of mobile application market opened up immense opportunities for mobile app developers to generate revenue by selling mobile applications to large number of consumers as well as to capture new customers.