Mobile Commerce: A Business Perspective Towards User Friendly Services

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Provided by: International Journal of Computer Science and Management Studies (IJCSMS)
Topic: Mobility
Format: PDF
As market potentials for web-based e-commerce is increasing rapidly. With the advancement in wireless technologies and mobile networks new business opportunity and research attentions are arising. Commonly, mobile commerce is considered to be another new application of existing web-based e-commerce onto wireless networks, but as an independent business area, mobile commerce has its own advantages and challenges as opposed to traditional e-commerce applications. This paper focuses on exploring the unique features of mobile commerce as compared with traditional e-commerce.
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