Indian Research Journals
Mobile Commerce (M-Commerce) is a buzz today in India. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer's way of doing business has undergone sea change by the use of mobile. Mobile commerce or M-commerce is conducting business using mobile device, it is an extension of electronic commerce. It is used to buy tickets, paying insurance premium, buying gifts and recharging mobile accounts. Many companies in India started using mobile for doing business; financial sector, telecom sector; banking and real estate are some of the sectors using mobile commerce.