Mobile Commerce: Beyond E-Commerce

Download Now
Provided by: International Journal on Computer Science and Technology (IJCST)
Topic: Security
Format: PDF
Throughout the 1990s the introduction of the internet and ecommerce reshaped the way that businesses do business and the way that consumers interact with businesses. One clear example is the way that spending on advertising has begun to shift from traditional off-line media to online and digital media as advertisers have seen an opportunity to better connect with their target audience. IBM forecasts 22% growth in mobile, digital and interactive advertising format between 2006 and 2010 against 4% growth in traditional advertising formats.
Download Now

Find By Topic