Mobile Commerce Playbook: The Path to Customer Engagement

Provided by: SAP
Topic: Mobility
Format: PDF
As the Web spawned electronic commerce, mobile phones have spawned mobile commerce. And the potential lies far beyond a simple transaction. A key facet of any mobile commerce strategy is establishing the ability to collect and analyze data for patterns of behavior. Mobile provides an unprecedented way for enterprises to establish and strengthen customer relationships.

* Changing the Parameters of the Mobile Relationship
* Creating a Holistic Mobile Commerce Strategy
* Breaking Down Barriers Checklist for Getting Started

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