Mobile Self-Service Applications for ~Mobile-First~ Economies

Download Now
Provided by: Comviva Technologies
Topic: Mobility
Format: PDF
Mobile self-service apps present a good method of improving customer experience, while reducing the telco's own cost to serve. While mobile self service apps are often explored in the context of high Smartphone penetration markets in Asia, North America and Western Europe, there is an untapped opportunity for mobile self-service applications in the emerging markets of Africa, Asia and Latin America. Here, the authors see many consumers using feature-phones for their first experience of the Internet. Mobile phone usage and the frequency and duration of transactions initiated by feature-phones and Smartphone's are all set to increase.
Download Now

Find By Topic