Mobile Shopping Behaviors: Browsing, Buying or Both?

We wanted to learn a bit more about how consumers today use mobile devices to shop
and buy, so we conducted a survey of 1000 US consumers. Much of our analysis focuses on
three demographics – millennials (ages 18-34), Gen Xers (ages 35-54) and baby boomers
(ages 55 and above). From their differences, we gleaned some of the most prominent
mobile trends for adult shoppers in the US.

As mobile shopping moves from novelty to mainstream, consumers expect that a retailer’s
mobile site will be fast, helpful and easy to use. If your mobile experience can’t keep up
with demand, chances are there’s a competitor’s site that will. Don’t leave that revenue on
the table. Let’s take a closer look at what shoppers want and how to deliver.

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