Just as the personal computer and the Internet revolutionized business in the 1980s and 1990s, enterprise mobility will transform the way the authors work in the decade to come. Clearly the stakes are high. Organizations that succeed with Enterprise Mobile Applications (EMA) will achieve a competitive edge in sales performance, operational efficiency, and employee productivity. Those that fail risk obsolescence in a world of always-on, always-on-the-move business functionality. The potential for EMAs has such radical implications for business that Wipro conducted an enterprise mobility strategy survey with 164 senior business and IT executives who are at the forefront of EMA deployments at Fortune 1000 and mid-sized North American companies.