Model of Brand Building and Enhancement by Electronic Marketing Tools: Practical Implication
Changing customers buying habits and tendency of growing number of purchasers in the internet force companies to move their business or part of its processes to the electronic environment and it cause the need to evolve a marketing strategy and its implementation measures. Electronic marketing recently forces these field specialists to look for a new ways to satisfy all customer needs and expectations, which often are associated with intangible attributes, such as brand. However, the lack of e-business manager’s focus on brand meaning to the company is obvious.
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