Modeling User Perceptions of E-Commerce Security Using Partial Least Square

Provided by: University of Dortmund
Topic: Security
Format: PDF
Previous research has shown that perceived security has an influence on customers' acceptance of e-commerce and intention to purchase online. However, little research investigates the antecedent factors that influence that construct (i.e. perceived security). This paper aims to predict and test the factors that influence the customer's perception of e-commerce security. A research model of the influencing factors was developed based on qualitative research data. This led to formulating five hypotheses. A survey was designed to collect data and test the hypotheses using the Partial Least Squares (PLS) approach.

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