Customer usage data is one of the most important assets of any enterprise. Data can be used to identify the best customers, enhance the customer experience, and develop new products and services. As a result, CIOs along with sales and marketing executives are under pressure to translate usage data into new revenue opportunities. But the question remains: how can internal teams use existing customer data to create new sources of revenue? This report explores how some companies are leveraging usage data monetization concepts first developed within telecom to take advantage of the monetization process itself to enable innovation in surprising new ways.