Your online users are unique with different attitudes, opinions, and preferences. They consume your web and mobile applications on different devices, from various browsers, across a myriad of locations. To reach and connect with them, you create engaging, personalized content and experiences with a variety of tools and techniques, all of which add complexity to your applications.
This complexity brings variability –inconsistent performance across devices, locations, and network connections – which leads to slowdowns and errors, and even availability or business continuity challenges. Online users have become highly demanding and quickly lose patience and trust when digital experiences don’t meet their expectations.