More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue

Today, implementing a customer relationship management (CRM) application may not be enough to remain competitive. To gain market share and grow revenue, many companies complement a CRM application with other technologies. Business analytics, predictive analytics, collaboration and data integration can give you more insights about your customers.

Provided by: IBM Topic: Developer Date Added: Jan 2013 Format: PDF

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