Multi-Channel Conflict Analysis While Using Banks as Distributors - An Evidence of Insurance Marketing

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Provided by: International Journal of Application or Innovation in Engineering & Management (IJAIEM)
Topic: E-Commerce
Format: PDF
As a result of changes in purchasing behavior, the nature of products and services, information techniques and the cost of distribution, increasingly diverse and complex distribution strategies have emerged. Employing various channels to serve a given market is becoming a major part of the marketing plans of product and service suppliers. In this context, to increase market coverage, decrease distribution costs, and target the appropriate segments, insurers have adopted multiple channels of distribution to sell policies during the past decade.
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