Multi-Channel Conflict Analysis While Using Banks as Distributors – An Evidence of Insurance Marketing
As a result of changes in purchasing behavior, the nature of products and services, information techniques and the cost of distribution, increasingly diverse and complex distribution strategies have emerged. Employing various channels to serve a given market is becoming a major part of the marketing plans of product and service suppliers. In this context, to increase market coverage, decrease distribution costs, and target the appropriate segments, insurers have adopted multiple channels of distribution to sell policies during the past decade.
Subscribe to the Daily Tech Insider Newsletter
Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays