Multipacks Let Consumers Carry on and on

Today's multipacks are doing for large bottles of liquid refreshment what the six-pack did for smaller-sized bottles and cans years ago. With the new carriers, consumers can buy several large containers or lots of little ones in easier-to-carry cartons and wraps, and manufacturers often have more merchandising space for retail displays. A small machine that makes minimal impact in the line, adds the handles, which can be applied right into the cases just before they go out the door.

Provided by: Stagnito Communications Topic: Software Date Added: Mar 2005 Format: HTML

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