New Approaches to Web Personalization Using Web Mining Techniques

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Provided by: International Journal of Computing Science and Information Technology (IJCSIT)
Topic: Big Data
Format: PDF
With the dramatically quick and explosive growth of information available over the internet, World Wide Web (WWW) has become a powerful platform to store, disseminate and retrieve information as well as mine useful knowledge. Due to the properties of the huge, diverse, dynamic and unstructured nature of web data, web data research has encountered a lot of challenges, such as scalability, multimedia and temporal issues etc. With millions of pages available on web, it has become difficult to access relevant information. One possible approach to solve this problem is web personalization.
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