New CFO horizons: The dawn of cognitive performance analytics

The exponential increase in data – from Internet of Things-enabled devices, customer interactions and commercial activity – presents a goldmine of opportunity for today’s organizations. Executives across the C-suite are embracing opportunities to mine this data for insights into customer behaviors, product pricing, promotions and much more. CFOs are no exception. The 23 percent of CFOs whose companies are deemed “high performing” are twice as likely as their peers to have applied data analytics to enhance performance-insight capabilities. But as the growth of data and speed of business.

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