New CRM Architecture Adapted to Big Data

Provided by: Auricle Technologies
Topic: Big Data
Format: PDF
The business model as known by the majority of specialists has moved from product concentration to the customer concentration. And as everyone all know, electronic commerce and generally the world of technology has exponentially believed that principal. In this era, many companies have begun to permeate the Electronic Customer Relationship Management (CRAG/E-CRM) more than conventional CRM to better understand their customers. As early as the first definitions of the CRM, the authors found among the main three axes - technology - currently the data world is also outstanding to have a change with the advent of big data paradigm.

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