New Forrester Research: The Age of the Customer is Here. Are CIOs Ready?

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Provided by: NetSuite AU
Topic: Tech & Work
Format: PostScript (requires PS viewer)
Today’s ‘customer’, whether consumer or businesses, are increasingly empowered and expect superior experiences with vendor interactions. Optimising traditional IT will not ensure success in the age of the digital customer.

This Forrester research report will identify the ways that organisations are taking advantage of the opportunities available to engage with the growing market of digital customers.
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