New Views to Creating Customer Experiences: Mapping Webinars to the Entirety of the Buyer’s Journey
Webinars have always been utilized very effectively to generate leads for companies. In fact, research shows that webinars are consistently rated in the top 12 most effective tactics for producing leads. However, content marketers who are finding continued success with webinars are broadening the scope of how they use them. They are applying the concept of webinars across the full spectrum of the buyer’s journey.
Subscribe to the Daily Tech Insider Newsletter
Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays