New Views to Creating Customer Experiences: Mapping Webinars to the Entirety of the Buyer’s Journey
Webinars have always been utilized very effectively to generate leads for companies. In fact, research shows that webinars are consistently rated in the top 12 most effective tactics for producing leads. However, content marketers who are finding continued success with webinars are broadening the scope of how they use them. They are applying the concept of webinars across the full spectrum of the buyer’s journey.