International Journal of Engineering and Advanced Research Technology (IJEART)
With the constant growth the internet has been responsible for changing the global industries. One of the most affected is retail industry where electronic markets are taking over offline shopping. The appearance of new and attractive types of markets like group buying has made many products and services more accessible especially now-a-days, when consumers from many countries around the world are affected by recession. Based on the conducted research it can be concluded that global e-commerce and group buying markets have a constant growth rate. E-commerce together with group buying is constantly changing and it is important to stay in touch with new technologies such as cloud computing that can reduce up-front capital expenses which allows for the capital to be redirected to the core business investment.