International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
As popularity of web increases, millions of people use search engines to discover information. But search engine users are interested only in top few result pages. So promoting a website in search engine result is a major task in website development. Search Engine Optimization (SEO) is to complete this work. The core methodology used in SEO is to upgrade both content and associated coding of the website to improve its visibility and prominence in organic searches made by the search engines. The optimized websites obtain better ranks and typically get a higher number of visitors. This paper describes the role, importance and working of search engine. And also describe about the concept and overview of search engine optimization and its types.