Online or In-Store? Exploring the Shift in Shopping Behavior
Consumer shopping behavior is changing. And with so many resources
at their disposal, it’s not difficult to see why.
Retailers who want to successfully navigate this exciting period need
to better understand the channels their customers are shopping on,
how they are using technology to shop and the factors that they can
influence to help increase conversions – all while providing the most
convenient shopping experience possible, whether that be in-store,
online or a combination of the two.
That also means turning to technology solutions that help personalize
marketing messages and intelligently engage customers, helping them
see the value in the brand and your products, all while nudging them
back on the path to purchase.