Online Shopping Behavior of Students in the College of Business Administration: Basis for Enriching Content of the Subject Matter

Online shopping is becoming a trend to busy people, particularly the young and those who have the knowledge on how to shop and buy online. The researcher assumed that students in the college of business administration like other colleges offering business education are more knowledgeable to buy or shop online. Hence, the researcher was prompted to conduct this study to find out if this assumption holds true particularly with the CBA students. Specifically, this was conducted to determine whether students of the college of business administration were aware of online shopping and to know their experiences and reasons for buying (or not) online and to determine their entrepreneurial mindset.

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