Institute of Electrical & Electronic Engineers
Of late, an easy access to the Web 2.0 applications through the hand-held mobile devices has provided the consumers with the opportunity to express opinions on their invoked services conveniently. These opinions, also known as the Internet word of mouth, often impact a potential consumer's service selection notably in service rich urban terrains. Access to these opinions involves tariffs since they are available over the Internet. In addition, individual analysis of such opinions is inconvenient due to mobile devices' inherent limitations. However, a 'Pervasive cooperative consumer network' can be employed using consumers' connectivity enabled mobile devices to share and acquire service related opinions at no monetary cost.