Optimising customer experience in India and South East Asia

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Provided by: LogMeIn
Topic: Consumerization
Format: PDF
Fifth Quadrant carried out an online survey of 2,538 consumers across India, Malaysia, Singapore and The Philippines in November to December 2015. Consumers were asked about a recent interaction they had with a telecommunications, retail (with an online presence) or IT and computer services organisation in the past 3 months. Specifically the surveys reviewed the importance of customer service in keeping customers loyal, and customers’ multi-channel usage, experience and expectations.
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