The Science and Information Organization
Cloud computing customers are looking for the best utility for their money. Research shows that functional aspects are considered more important than service prices in customer buying decisions. Choosing the best service provider might be complicated since each provider may sell three kinds of services organized in three layers: SaaS (Software as a service), PaaS (Platform as a service) and IaaS (Infrastructure as a service). This paper targets the problem of optimizing consumers' utility, using conjoint analysis methodology.