Industries and society as a whole have undergone a number of tectonic shifts in past centuries. The pace of business today demands an extremely high-level of business and IT agility to surpass the competitors. Companies are under pressure to become more competitive to meet higher customer expectations with more operational excellence, through better insight and visibility of their customers, through more efficient internal processes, and through better risk management. All of this requires quality data. But how are these demands being met? An Economist Intelligence Unit global survey of more than 200 senior executives across a wide range of industries conducted recently found that accurate and timely decision-making ranked on a par with superior executive leadership and innovation as vital ways of creating competitive advantage.