Osterman Research – Making the Case for Business Webinars

To understand which marketing events are most effective for your organisation, you first have to calculate the true costs of each type of event and cost per lead.

This Osterman Research white paper presents four types of events marketers are using today, explores how to calculate the true cost of each type of event and offers guidance for creating a smart event strategy to stretch resources as far as possible.

Download the white paper to learn:
• How to calculate the true costs of your marketing events
• Why webinars continue to replace in-person events
• 4 key takeaways that will deliver valuable results

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