Page Rank Based Design and Implementation of Search Engine Optimization

Provided by: International Journal of Computer Applications
Topic: Networking
Format: PDF
Search Engine Optimization (SEO) is an Internet marketing strategy and a process, widely used now-a-days for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In the present paper, different techniques were used for achieving better optimization for Web 2.0 based websites. Different techniques related to SEO like keyword discovery, crawling, on-page and off-page optimization and different Google tools are discussed in this paper. The present study also study also describes the impact of SEO on Internet marketing.

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